Feb 17, 2020
A recurring theme of our podcast has been the way in which professional services firms are becoming increasingly complex and difficult to navigate. But as a consequence of that shift, the role of the account manager has become more important than ever. In this episode, we explore how firms are reinventing the way they...
Feb 4, 2020
Professional services firms live and die by the strength of their brand. But there is precious little consensus about how to develop and protect it; different companies have taken very different approaches to brand management. In this podcast, we explore the pros and cons of different brand strategies.