Thought leadership is a critical means by
which a professional services firm can communicate the range of
depth of its knowledge in a way that conventional, brand-led
marketing can’t. But a major lesson learned during the pandemic is
that mid-market organisations are looking for practical, real-world
experience.
How, then, can professional service firms
best engage with this market? Joining us to discuss the type of
support mid-market clients want from consulting firms and the role
thought leadership can play is Tom Stewart, author of the
groundbreaking 1999 book Intellectual Capital.
About the Podcast
Conversations with experts that explore the big trends shaping the professional services industry.